Event Sponsorship Predictions for 2018
In 2017, the majority of companies still perceived event sponsorship as an add-on to their other more important, business generating set of marketing activities. Sponsoring an event is, to this day, associated with doing good, giving back and showing off the softer side of the company.
My prediction is that 2018 will be the year where this ends, where doing well replaces doing good as a reason for sponsoring. A confluence of trends will transform event sponsorship into becoming recognised as a marketing channel in its own right alongside display ads, search, social, TV or print advertising.
This is part of a post, by Airfinity Co-Founder Rasmus Bech Hansen originally appeared on the Eventbrite UK blog. Airfinity is collaborating with Eventbrite to educate organisers on how to increase their sponsorship revenue.