5 Data Points You Need to Get Right to Land Event Sponsorship

5 Data Points You Need to Get Right to Land Event Sponsorship

“The sponsor value of an event is in the data. This is a simple truth that many event organisers miss. No professional, or semi-professional event organiser can count on real financial sponsorship without data to back up their claims about how good their event actually is. It’s that simple. No reliable data = no serious financial sponsor.”

Events get data standard for sponsorship

Events get data standard for sponsorship

With the launch of Airfinity Event Analytics, an event can gain access to a range of insights about their community and attendees. The data, (currently targeted at B2B events), consists of key comparable metrics on communities, reach engagement and attendee demographics that Airfinity has developed with help from some of the world’s most active event sponsors. Events also receive a quality score, and ranking in their topic category.

The London tech event scene is booming but money isn’t pouring into the tank.

The London tech event scene is booming but money isn’t pouring into the tank.

Tech professionals are not screen junkies. They congregate in person as never before. London is hosting an exploding number of small and midsized tech events. In 2016 there were more than 800,000 attendees to over 10,000 events for tech professionals in the capital. This is another clear indication of London’s growing competitiveness as a global tech centre with more than 300,000 jobs and a £56 billion turnover.