We love helping organisers grow and expand their events. This update introduces some big new features aimed at helping you get sponsorship - as well as a lot of refinements to the platform based on your feedback.
“The sponsor value of an event is in the data. This is a simple truth that many event organisers miss. No professional, or semi-professional event organiser can count on real financial sponsorship without data to back up their claims about how good their event actually is. It’s that simple. No reliable data = no serious financial sponsor.”
With the launch of Airfinity Event Analytics, an event can gain access to a range of insights about their community and attendees. The data, (currently targeted at B2B events), consists of key comparable metrics on communities, reach engagement and attendee demographics that Airfinity has developed with help from some of the world’s most active event sponsors. Events also receive a quality score, and ranking in their topic category.
Tech professionals are not screen junkies. They congregate in person as never before. London is hosting an exploding number of small and midsized tech events. In 2016 there were more than 800,000 attendees to over 10,000 events for tech professionals in the capital. This is another clear indication of London’s growing competitiveness as a global tech centre with more than 300,000 jobs and a £56 billion turnover.
The end of January is a time where 2500 of the world’s movers and shakers meet in Davos, Switzerland at the World Economic Forum (WEF). This is as premium as an event gets. So for event organizers and sponsors this is an interesting benchmark for what the potential for sponsorship and ticket pricing is if you are, as WEF, top of your league.