The big question – What's Your Event Worth?

What's Your Event Worth

A simple set of principles on how to price your sponsorship correctly

All events, from the biggest live broadcast sports matches to the tiniest local gathering have one thing in common: They all have value from a sponsor perspective. If you have an event with an audience it has value. The question, of course, is how much?

This is not a simple question to answer. Pricing in the world of event sponsorship is famously opaque and is not an area that commands lots of serious research and development. Simply speaking, I have observed that events apply 1 of 2 pricing tactics:

This is part of a post, by Airfinity Co-Founder Rasmus Bech Hansen originally appeared on the Eventbrite UK blog. Airfinity is collaborating with Eventbrite to educate organisers on how to increase their sponsorship revenue.

Continue reading on the Eventbrite Blog