What's Your Event Worth
A simple set of principles on how to price your sponsorship correctly
All events, from the biggest live broadcast sports matches to the tiniest local gathering have one thing in common: They all have value from a sponsor perspective. If you have an event with an audience it has value. The question, of course, is how much?
This is not a simple question to answer. Pricing in the world of event sponsorship is famously opaque and is not an area that commands lots of serious research and development. Simply speaking, I have observed that events apply 1 of 2 pricing tactics:
This is part of a post, by Airfinity Co-Founder Rasmus Bech Hansen originally appeared on the Eventbrite UK blog. Airfinity is collaborating with Eventbrite to educate organisers on how to increase their sponsorship revenue.