Sponsoring an event is, to this day, associated with doing good, giving back and showing off the softer side of the company.

Before you head out with high hopes and your pitch ready, ask yourself this question – how do you know if your sponsor is right for you?

If you have an event with an audience it has value from a sponsor perspective. The question, of course, is how much?

No event organiser can count on real financial sponsorship without data to back up their claims about how good their event actually is.