Finance industry spends billions on events, but lacks data
Senior banker joins Airfinity
The single biggest marketing cost for large financial institutions is events. Conferences and seminars are critical to business development, sales and continued education and the total amount in direct costs and indirect time runs into the billions of dollars. As the competition for winning the client interface intensifies, the spend on events is dramatically increasing.
When it comes to measuring the ROI of the event spend the industry historically has been left in the blind. Multi-million dollar decisions are taken without intelligent data and with little transparency of impact measurement. Choosing the right events in fast growing areas like Fintech, Crypto, AI investments etc. out of thousands is difficult and keeping track and monitoring performance is a very manual and inaccurate process.
To help big banks increase their ROI on event spend, Airfinity, the event and sponsor data platform, has brought onboard Jens Peter Leschly Neergaard, one of Europe's most accomplished bankers, as an executive advisor. JP has held senior positions in London, New York and Copenhagen over a 30-year period.
"When I first came across Airfinity, I could immediately see how their innovative, scalable data solutions could bring significant benefits to financial institutions and more broadly speaking any large corporation with a big event spend I am excited about helping this very experienced and competent team serve the finance industry globally," says Mr Leschly Neergaard.
"It's a significant step for us to bring on board someone with JPs experience and network. We see an enormous potential for creating a groundbreaking, data solution for financial institutions and their event partners and help both sides realise the full potential of real life marketing. We can also see how our solution can help solve some of the very tricky aspects of external event engagement in particular privacy and compliance", says Rasmus Bech Hansen, co-founder and CEO.
Mr Leschly Neergaard will work in an advisory capacity at Airfinity and has also invested along with a select group of senior executives and entrepreneurs from the US, UK and Scandinavia.