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Measure and maximise your "virtual" conference share of voice.
In light of the COVID-19 all major scientific conferences and congresses have had to either cancel or go fully online. More and more are choosing the latter and becoming full blown virtual conferences. This trend will continue after COVID-19 as HCPs are likely to be overstretched.
For companies it is critical to make the transition to digital HCP engagement fast. Succeeding with virtual conferences will require a rapid change of strategies and tactics, an overnight digital transformation.
To support companies in this transition, working quickly with leading conference and digital experts, Airfinity has developed the first virtual conference analytics solution for large scientific conferences and congresses. We use proprietary data from “real life” congresses compare it to virtual and learn how it is different.