Posted May 22, 2024

Marketing Manager

Marketing Team

Company: Airfinity is a leading provider of data and analytics solutions in the pharmaceutical industry, helping clients understand disease landscapes, predict demand, and improve outcomes in different infectious disease spaces.

Objective of the role: We are seeking a Marketing Manager with experience in B2B marketing in the life science, healthcare or SaaS business industries.The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule. This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.

Key Responsibilities:

  • Create, develop, coordinate and execute a product marketing strategy.

  • Build product positioning, value propositions and messaging that resonate with customers and the market.

  • Create marketing and sales assets, providing support to account teams as needed.

  • Lead the planning, coordination and execution of hosted in-person and digital events.

  • Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.

  • Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.

  • Oversight of the company website, updating and creating new landing pages and content when necessary.

  • Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.

  • Identify areas of growth and optimisation within the marketing function to drive further success and ROI.

Skills required:

  • 5 years + experience in B2B marketing in the life science, healthcare or SAS business industries.

  • Proven track record of a data driven strategic approach which has created value and driven revenue growth.

  • Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.

  • Competent at using CRM software such as Salesforce and its email builder Pardot.

  • Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.

  • Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.